Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The most effective web strategies include 4 different kinds of content. More brands are bringing more content in their web presence – to help customers make the right choice. That's what I do—somebody's finally named it. Too often the focus is on technology and not on what actually matters, content. Your SEO strategy is very important to your overall web traffic strategy. This second edition retains all that was wonderful in the first book,. She is the author of the seminal Content Strategy for the Web (2nd edition. This quick post leads to a resource which gives 3 simple solutions that you can use right away. Content Strategy For The Web, Adobe Reader This is the eBook version of the printed book. Adding voices that matter beyond mine:. Help users play with the features on teh site, help them discover. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. Important voices in content strategy. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. When I first heard the term “content strategist” a few years ago, I thought, Yay! Content Strategy For The Web, Adobe Reader. Struggling with your content strategy for the web?